2024

Token Unlocks

I redesigned the Token Unlocks dashboard to reduce time-to-value and increase user engagement, establishing it as the leading product in the market.

I played a pivotal role in this project by defining product requirements and developing a growth strategy. To drive organic distribution and boost conversions, I led a high-potential, viral section of the product free-to-access.

Impact

3x user engagement

42% increase in page views

My ROLE

Design, user research, product strategy

TEAM

Product - Ishraq Alim, Engineering - Noah Gomez

Combining rule-based and AI generated insights

The rule-based system flags unusual unlocks or recurring patterns—clear and reliable indicators. I also used AI to incorporate company context from news and events, such as new hires or security issues.

The rule-based system flags unusual unlocks or recurring patterns—clear and reliable indicators. I also used AI to incorporate company context from news and events, such as new hires or security issues.

I led a new freemium acquisition strategy for Token Unlocks

After noticing that an old 2021 allocation chart kept going viral, I proposed making the allocation page free to capture that traffic and funnel users toward the paid Token Unlocks feature.

After noticing that an old 2021 allocation chart kept going viral, I proposed making the allocation page free to capture that traffic and funnel users toward the paid Token Unlocks feature.

I created a sparkline data viz to help users understand price movements

I designed custom icons for cliffs and linear events

cliff

linear

Cliff

Daily Rate

Cliff

Daily Rate